Daniel Xie

Senior Integrated & Brand Marketing Manager @TCL

CA, US

Head of Integrated Marketing, USA- Lead end-to-end integrated marketing strategy and execution across all product categories, driving ROI-optimized investment decisions- Oversee full-cycle marketing operations & budget with sell-out–oriented evaluation and data-driven budget allocation- Develop and execute integrated brand, product, and retail marketing campaigns with measurable business impact- Manage E2E new product launch campaigns — from consumer insight and creative strategy to in-market activation- Direct digital advertising strategy, traffic generation, and performance tracking across paid and owned media- Spearhead internal project management systems to streamline cross-functional collaboration and operational efficiency.Head of Marketing Partnerships, North America Region- Own strategic partnership programs including NFL, Team USA (U.S. Olympic), TCL Chinese Theatre, and Call of Duty- Define long-term partnership strategy, negotiation framework, and value measurement model for brand ROI- Lead cross-functional alignment between brand, media, retail, and product teams to activate high-impact co-marketing initiatives- Oversee creative asset development, IP activation, and performance evaluation to ensure partnership integration supports brand and sell-out growth.

Jinan University

Bachelor's degree, Tourism Management