Amanda Zhang
Global Product Manager @QuidelOrtho
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WORK HISTORY
Global Product Manager @QuidelOrtho
San Diego, CA, US
Built and leveraged VOC programs and market research across 4 regions, identifying $300M+ in growth opportunities and refining segmentation to improve launch effectiveness. • Partnered with R&D, Regulatory, Quality, Marketing, and Commercial teams to accelerate product development and launch readiness. • Developed and executed global launch plans including positioning, messaging, and go-to-market strategies, successfully commercializing 10+ products across multiple regions. • Led global end-to-end product lifecycle management across 3 instrumentation platforms and 10+ assays,delivering on-time launches that drove 15% YoY portfolio revenue growth. • Directed clinical evidence generation and economic value strategies supporting product adoption, contributing to accelerated uptake in key markets. • Created marketing materials and value messaging aligned with clinical data and regulatorystandards, driving improved field adoption and customer engagement. • Built forecasting and financial models supporting $500M+ revenue projections and data-driven investment prioritization across a $300M+ product portfolio. • Managed OEM partnership evaluation to reducing development timelines and expanding platformreach
EDUCATION
BEIJING UNIVERSITY OF CHEMICAL TECHNOLOGY
Master’s Degree, POLYMER CHEMISTRY AND PHYSICS
UC San Diego
Master of Business Administration (M.B.A.)
SKILLS
ABOUT AMANDA ZHANG
Strategic and results-driven Product Manager with over 10 years of experience in diagnostics, specializing in Immunoassay and molecular platforms, POC testing, and global product launches. Proven track record of leading cross-functional teams to deliver innovative, regulatory-compliant solutions that have generated over $500M in revenue. Skilled in portfolio strategy, VOC integration, and lifecycle management, with a strong focus on advancing patient-centered diagnostics.
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