Xenia Coker-Espina
Head of Growth @Optix Solutions
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WORK HISTORY
Head of Growth @Optix Solutions
Exeter, GB
Ayudo a las empresas a crecer poniendo la estrategia en primer lugar y combinando creatividad, marketing técnico y formación para generar un impacto duradero.Además de apoyar a nuestros clientes, también lidero el crecimiento de Optix. Mi función abarca una combinación de ventas, marketing y estrategia- Gestiono el pipeline de ventas, la generación de leads y las propuestas, asegurándome de que cada nueva oportunidad cuente con un plan de marketing y una dirección claros- Coordino con el brillante equipo de marketing de Optix nuestras propias campañas –incluyendo email marketing, contenidos para redes sociales y PPC– garantizando que lleguemos a las audiencias adecuadas con mensajes consistentes- Impulso la generación de leads utilizando tácticas y herramientas de outreach para identificar empresas que puedan beneficiarse de nuestros servicios, manteniendo siempre actualizado nuestro CRM para hacer seguimiento de oportunidades y avances- Organizo eventos presenciales para mostrar la experiencia de Optix, conectar con clientes y aumentar el reconocimiento de marca- Organizo webinars que amplían nuestro alcance más allá del suroeste de Inglaterra y nos permiten conectar con audiencias a nivel nacional e internacional.En esencia, ayudo a las empresas a identificar dónde puede el marketing tener el mayor impacto y luego pongo en marcha planes para hacer que ese crecimiento suceda, tanto para nuestros clientes como para Optix. El objetivo siempre es el mismo: crear nuevas oportunidades, aumentar el ROI y construir relaciones a largo plazo que generen resultados reales.
EDUCATION
Universitat Autònoma de Barcelona
Business Administration and Management
University of Strathclyde
Business Administration and Management, Marketing
ABOUT XENIA COKER-ESPINA
Hello, I’m Xenia (pronounced Shenya). I\'m a multilingual marketing leader helping businesses grow with strategy, creative campaigns, technical marketing and training. Originally from Barcelona and now UK-based for almost a decade, I bring an international perspective that helps me connect naturally with leadership teams and audiences across different markets and cultures.I’ve spent over 10 years helping B2B and B2C organisations turn marketing into a commercial growth driver. With a background in Paid Media, Search and marketing strategy, I now lead growth at Optix Solutions, where I partner with leadership teams to drive demand, build pipeline and unlock long-term value from marketing.I’ve worked on campaigns and growth strategies for UK and international brands including Michael Spiers Jewellers, Pearson Languages, EnerSys, University of Exeter, Isles of Scilly Travel, Darts Farm, Michelmores and Wilton Bradley.In my current role, I work with business leaders and marketing teams to create bespoke growth plans. I take the time to understand challenges and markets, then build clear, actionable strategies to boost visibility, generate leads and drive revenue. Alongside client work, I also lead Optix’s own growth: managing the sales pipeline, driving lead generation, running events and webinars, and coordinating our marketing campaigns. In 2024, I was honoured to be featured in Exeter Tomorrow magazine’s 30 under 30 list, recognising future business leaders making an impact in the region.🥁 Outside of Optix, I volunteer as Treasurer and performer with StreetHeat, a community samba band in Exeter. It’s a role that blends creativity, leadership and financial responsibility, and reflects the same mix of structure and imagination I bring to my work with clients.What drives me is helping businesses figure out where marketing can make the biggest impact, and turning that into practical plans that create opportunities, increase ROI and build long-term partnerships. If you’d like to explore how Optix can help your business grow, feel free to message me here or book a call using the button on my profile.
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