Xavier Kahn

Senior Marketing Data Analyst @BDC

Montréal, QC, CA

Supplying actionable data-driven insights on entrepreneurs, markets, and digital experiences to support executive decision-making and strategic planning initiatives to the Marcom and the Customer Experience teams, of which: • Conducting a multi-variable analysis to discover the reasons of the evolution of the customer experience score, which were subsequently communicated to the CMO, the CEO and the board• Redesigning the definition of the Marcom contribution to the BDC sales for 2 consecutive years, impacting the objectives of 140+ employees • Providing reporting and post-campaign analysis to tell the story of the performance of 5 National Webinars gathering 11,500+ entrepreneurs, leading to $400M+ of financial & advisory services sold• Analyzing market data to provide a portrait of the different Canadian regions with actionable insights supporting decisions to elaborate a campaign that were presented to the new COO• Coaching a team of external data scientists to-be consultants working on churn prediction and the ROI calculation of the different marketing channels strategies

Lycée Kléber

Preparatory Classes leading to France’s best Business Schools, Business/Commerce, General

Pontificia Universidad Católica de Chile

Exchange Semester, Business Administration and Management, General

HEC Montréal

Trilingual BBA, Business Administration and Management, General

HEC Montréal

Master of Science (M.Sc.), Business Strategy