Xander Freeman
Digital Content Director @Call Centre Helper
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WORK HISTORY
Digital Content Director @Call Centre Helper
From April 2023 I joined the online publisher, Call Centre Helper, the world\'s largest online community for the Contact Centre industry, providing blogs, best practice articles, webinars and other digital content.In this role I work with the wider Call Centre Helper team to create and implement global marketing strategies for our various channels. Highlights include- SEO: Keyword strategy and adapting our existing content to changing search engine algorithms- Website Management: Creating strategy for content, optimising our user interface and mapping customer journey- Paid Advertising: Creation and implementation of paid social campaigns, including retargeting strategies through various stages of the buying process- Organic Social: Management of social channels and their overarching strategies- Campaigns & Webinars: Management of email campaigns and sponsored webinars (including user engagement and promotion)- ABM: Creation of strategies both internally and in collaboration with our media partners for targeting via our own audience of decision makers.I am also responsible with engaging Call Centre Helper\'s advertising partners, working with them to ensure that their content (adverts, articles, email campaigns, social, webinar etc) are performing on our channels and update our package options to best meet the marketing requirements of these advertisers.
EDUCATION
Keele University
Bachelor of Applied Science (BASc)
ABOUT XANDER FREEMAN
Xander Freeman is Director at Call Centre Helper, the world’s largest online community of…
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