Will Simonds
Senior Digital Content Strategist, Strategy and Operations, @IBM
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WORK HISTORY
Senior Digital Content Strategist, Strategy and Operations, @IBM
International Business Machines, Corporate headquarters, Marketing & CommunicationsIn my current role I\'m a content strategist for corporate communications initiatives and the IBM intranet in partnership with the CIO group. I oversee the long-term strategy and day-to-day operation of our internal mass mail system and digital signage platform. I create skill-building opportunities for the company\'s communications teams, focused on content strategy, editorial strategy and standards.
EDUCATION
Oregon State University
Bachelor of Science (B.S.)
ABOUT WILL SIMONDS
With over two decades at IBM, I’ve led global internal communications and digital content strategies that connect, inform, and engage 400K+ employees. My focus has been on delivering scalable communication platforms, optimizing content performance, and aligning messaging with business priorities. Key areas of expertise include: Enterprise Communications Strategy – Led company-wide editorial initiatives, including IBM’s weekly newsletter and crisis communications playbook, aligning internal messaging with organizational goals and increasing engagement across global teams. Platform Operations – Managed intranet publishing systems, digital signage, and marketing automation platforms (e.g, Marketo), ensuring secure, reliable, and impactful communication infrastructure. Digital Engagement Analytics – Built IBM’s first enterprise-wide internal comms measurement framework, standardized KPIs, and automated data collection to drive insights and data-informed decision-making. Workflow Automation – Streamlined communications processes by integrating tools like Airtable and Marketo, reducing manual updates by 80% and boosting team productivity and content responsiveness. I look forward to connecting with like-minded professionals on LinkedIn and exploring opportunities for collaboration and growth. outcomes and impact.
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