William Shampton

Senior Director, Solution Architecture @Vibes

I lead the Solution Architecture team that defines the applications, interactions, responsibilities, and considerations of a combined Customer/Vibes system. From a practical perspective, this means we help understand customer requests, and needs, and translate them to an integration solution that follows best practices and effectively leverages our platform’s capabilities in the best long term interest of our customers and Vibes.Vibes customers such as Allstate, Dick\'s Sporting Goods, Ralph Lauren, Discover, Ford, and Sephora are leading the digital-first movement and believe in the power of mobile. They trust Vibes because we significantly increase revenue and loyalty across the digital consumer lifecycle at 300-400% higher ROI than traditional channels and with 90X higher conversion. Vibes, recognized as a Gartner Leader in mobile engagement, enables marketers, eCommerce pros, loyalty specialists and data technologists to thoughtfully and securely acquire, engage, transact with, service and retain consumers through the mobile channels of sms/mms messaging, dynamic wallet, push notifications, all while presenting attribution and impact via powerful mobile performance analytics.