Christopher Carson
Marketing Manager @Altitude Management Inc
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WORK HISTORY
Marketing Manager @Altitude Management Inc
Ottawa, ON, CA
Altitude Management is a content marketing agency that specializes in simplifying complex solutions for enterprise B2B clients, particularly in the finance and technology sectors.I lead Altitude’s internal marketing strategy, content, and digital initiatives—focused on attracting enterprise B2B clients in the technology and finance sectors.Content & Digital Marketing:Develop and execute content strategies across digital channels (articles, webinars, videos, social media) to clearly communicate Altitude’s expertise.Marketing Technology (MarTech):Implemented Zoho Marketing Plus to streamline our marketing operations, improve analytics, and increase internal efficiency.Brand Development:Guided Altitude’s recent brand refresh, including new messaging and an updated digital presence, specifically designed to resonate with B2B enterprise-level audiences.My role is collaborative, working closely with senior leadership and cross-functional teams to ensure Altitude’s messaging and market positioning are clear, consistent, and compelling.
EDUCATION
Digital Marketing Institute
Digital Marketing Professional, Digital Marketing
Dalhousie University
Bachelor of Management, Entrepreneur and Innovation
Conestoga College
Advanced Diploma, Business Administration, Management
Canadian Marketing Association (CMA)
Certificate, Direct Response Marketing
Leadership Development Program
Organizational Leadership
Conestoga College
Advanced Diploma, Business Administration, Marketing
SKILLS
ABOUT CHRISTOPHER CARSON
Complex solutions don’t have to feel complicated.I help companies explain what they do in ways that are clear, consistent, and useful — for both internal teams and external buyers.Over the past 20 years, I’ve worked in marketing and content leadership roles across finance, energy, SaaS, fintech, technology, and enterprise services. I’ve led rebrands, built content teams, introduced MarTech systems, and worked alongside executive teams to clarify messaging and improve results. My approach is rooted in helping teams simplify how they communicate. Not by dumbing it down, but by making it easier to follow, easier to share, and easier to act on. That includes content for sales, buyer, and partner enablement, product marketing, and external campaigns.I believe good content marketing teaches. It gives people the tools to explain an idea clearly and make confident decisions, whether they’re a buyer, a seller, or a senior stakeholder.If your team is working through complex marketing or communication challenges, I’m always happy to share what’s worked in similar environments.Specialties: Strategic Marketing | Digital Strategy | Content Marketing | SEO and Analytics | MarTech and AI Integration | Sales Enablement | Team Leadership | Process Improvement | Brand Development
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