Wouter Bertels
Group Product Manager @Kingfisher plc
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WORK HISTORY
Group Product Manager @Kingfisher plc
Set the overall direction for Products within Account & Buy (Profile & Identity, Basket & Checkout, Customer Communications, Product Availability, Consent & Loyalty), balancing business and customer requirements whilst maximising the capabilities of technology platforms.
EDUCATION
Paul Rouke - eConsultancy
Usability and conversion in e-commerce
Katholieke Hogeschool Mechelen
Bachelor, Journalism
iVantage - Reed Learning
Google Analytics – Advanced Analysis and Measurement
Syntra AB
Analyst Programmer
John Dodd - eConsultancy
Creating Superior Customer Experiences
SKILLS
ABOUT WOUTER BERTELS
Senior Product Leader operating at Group level across customer platforms and digital experience.I lead multi-market product teams spanning CIAM, profile, communications, consent and account domains, turning strategy into deliverable outcomes across the UK and European banners within Kingfisher Group.I’m particularly interested in roles where product impact is measurable. Improving customer journeys, strengthening conversion, and making better investment decisions through structured experimentation and evidence-based prioritisation.Known for analytical decision-making, pragmatic prioritisation, and bringing clarity and focus in ambiguous environments.
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