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Woody Smith
Research Director @Aspireup
Traverse City, MI, US
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WORK HISTORY
Feb 2006 — Present
Research Director @Aspireup
Lead research engagement and assist with strategy development in the areas of brand strategy, business growth planning, and customer loyalty/engagement.
EDUCATION
1985 — 1989
Williams College
BA, History, Asian Studies
1994 — 1996
Northwestern University - Kellogg School of Management
MBA, Marketing
SKILLS
ManagementCustomer InsightStrategyProduct ManagementStrategy DevelopmentAdvertisingMarket ResearchBusiness StrategyLeadershipNegotiationMarket AnalysisNew Business DevelopmentMarketingBusiness PlanningStrategic PlanningManagement ConsultingCompetitive AnalysisBusiness DevelopmentMarketing StrategyStrategic PartnershipsMarket Planning
ABOUT WOODY SMITH
Research and Strategy Consultant
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