Wolfram Dorfner
Head of Marketing @Indevis Gmbh
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WORK HISTORY
Head of Marketing @Indevis Gmbh
Responsible for the creation and execution of a B2B marketing plan according to budget specifications and growth targets. Strong hands-on mentality, mixture of Head-of and Senior Marketing Manager. • Developed and implemented current corporate design and forced positioning of indevis as a leading managed security service provider at the DACH market.• Executed joint marketing activities and campaigns with vendors of IT and OT infrastructure and security solutions (e.g. Palo Alto Networks, Google Cloud (Security), Fortinet, Sophos, RSA, Pentera, Cato Networks, Asimily).• Online & content marketing: Introduction of a marketing automation platform (HubSpot). Lead generation and nurturing campaigns to selective target groups through frequent newsletters, specific (gated) content and LinkedIn community. Increased the company\'s LinkedIn followers from zero to almost in 5 years.• General marketing management: PR, Social Media, website content, adwords, collateral, events & tradeshows, webcasts, telemarketing.
EDUCATION
Universität Passau
Dipl. Kulturwirt, Diploma (MBA equivalent), Sprachen-, Wirtschafts- und Kulturraumstudien (“International Cultural Studies and Economics”)
SKILLS
ABOUT WOLFRAM DORFNER
Curiosity, a willingness to learn, and a willingness to perform are my driving forces. This has made me a versatile marketing generalist with many years of experience as a marketing expert/manager in the B2B environment and has given me a strong preference for diverse, hands-on roles. Analytical thinking, organizational skills, flexibility, and a self-starter attitude enable me to always collaborate productively both within a team and with key stakeholders, consistently increasing business success through innovative approaches. As an empathetic team player, my collaborative leadership style motivates my colleagues to achieve their best and develops them further – even when working against tight deadlines in a fast moving, complex, and dynamic environment. Whether as a marketing expert or manager: Marketing is my passion!Strong and proven track record in: • Setting marketing strategies, branding, lead generation and launching GTM programs.• Building and leading winning marketing teams and delivering sales and channel growth.• Combining strategic and hands-on skills in different markets and regions.• Extensive worldwide experience in managing marketing projects and programs: communications, channel, PR, Social Media, Web, events and tradeshows, webcasts, telemarketing, marketing automation, email and online marketing campaigns.
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