Ken Jackson
Growth Marketing Manager, Cloud @Softchoice
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WORK HISTORY
Growth Marketing Manager, Cloud @Softchoice
Toronto, ON, CA
Own and drive demand generation programs, ensuring measurable growth across the entire customer lifecycle from acquisition to expansion. Focus on strategic development with hands-on program management, audience segmentation, funnel optimization and multi-channel marketing execution. Key responsibilities include program ownership, strategic planning, content alignment, funnel optimization, performance management, program alignment and innovation.
EDUCATION
Seneca College of Applied Arts and Technology
Diploma
Schulich School of Business - York University
MBA
York University - Joseph E. Atkinson Faculty of Liberal and Professional Studies
B.Admin
SKILLS
ABOUT KEN JACKSON
I am an innovative results oriented Product Marketing professional who thrives on new challenges and responsibilities. My success is driven by my ability to adapt to an ever changing marketplace in the high technology sector and to apply my proficiency in working with cross functional teams to achieve portfolio sales growth goals through plan development and execution while keeping costs in check through ongoing business process improvements. I am passionate about technology and excited about conveying its benefits to improve the lives of individuals and organizations. • Product Lifecycle Management • Vendor Management• Legal Contract Negotiator• Marketing Collateral Creation• Operational Process Development• Sales Incentive Development and Execution• Market Researcher• Sales demand generation & Support
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