Will Robinson

WORK HISTORY

EDUCATION

SKILLS

ABOUT WILL ROBINSON

I am a marketing executive with nearly 30 years of experience helping restaurant brands grow through strategic marketing, franchise development, and strong community engagement.As Chief Marketing Officer for Ledo Pizza, I lead the brand strategy, digital marketing, customer acquisition, and franchise marketing efforts for one of the Mid-Atlantic’s most recognized restaurant brands. Ledo Pizza has grown from a single location near the University of Maryland in 1955 to more than 120 restaurants across multiple states, and I am proud to help guide the brand’s continued growth. My career with Ledo Pizza began on the front lines of the business, and over the years I have worked across many aspects of restaurant operations and marketing. That operational perspective continues to shape how I approach marketing today — focusing on strategies that drive measurable sales for franchise owners while strengthening long-term brand equity.I specialize in:• Multi-unit restaurant marketing• Franchise growth and brand development• Digital marketing and customer acquisition• Loyalty programs and data-driven marketing strategy• Local store marketing and community engagement• Partnerships and brand collaborationsIn addition to my work with Ledo Pizza, I have been actively involved in industry leadership. I serve on the Executive Committee of the Restaurant Association of Maryland and previously served as Chairman of the Restaurant Association of Maryland Education Foundation.I’m passionate about building strong brands, supporting franchise entrepreneurs, and creating marketing programs that deliver real results for local operators.