Willian Cruz
Marketing Project Manager @Savaria Patient Care
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WORK HISTORY
Marketing Project Manager @Savaria Patient Care
Streamlined marketing operations by developing and implementing efficient processes and procedures.• Collaborated with product, sales, customer support, and finance teams to gather requirements and align marketing projects with business goals.• Coordinated marketing specialists to ensure effective execution of campaigns and events, including strategy development, budget management, and timeline adherence.• Analyzed market trends and customer needs to select the best marketing channels and crafted sales enablement materials for the sales team.• Provided data-driven recommendations to leadership, ensuring support for new marketing strategies.• Offered marketing guidance to dealers and distributors, aligned with company objectives.• Tracked campaign performance and collaborated with creative teams to produce high-quality content.• Fluent in French, with the ability to communicate and manage projects in both English and French-speaking environments.
EDUCATION
Seneca Polytechnic
Workplace Communication Skills for Entrepreneurship and Sales & Marketing, Marketing
USP - Universidade de São Paulo
MBA Marketing, Marketing
ESEG - Escola Superior de Engenharia e Gestão
Bachelor of Engineering (BEng), Production Engineering | Engenharia de Produção
George Brown Polytechnic
Project Management
Internation Language Academy of Canada
High Advanced Level, Business English and General English
ABOUT WILLIAN CRUZ
I am a dynamic and enthusiastic Marketing Project Manager and Engineer with over 12 years of extensive experience in Data Analysis, Industry-Retail relationships, and Data Visualization. I hold a B.A. in Production Engineering and have built a solid, fast-paced career at leading multinational companies like P&G, J&J, and Nielsen. My expertise spans quantitative and qualitative market research, sell-out measurement, and developing innovative strategies to drive brand awareness, customer engagement, and ROI. With a proven ability to lead cross-functional teams, manage budgets, and deliver successful marketing projects, I thrive in multicultural environments, working both independently and under pressure. Fluent in both English and French, I can manage projects and collaborate across diverse teams. I’m empathetic, resourceful, and passionate about building strong relationships, using my excellent interpersonal skills to achieve business objectives. I’m excited to continue leveraging my diverse skill set to contribute to dynamic teams and drive impactful marketing initiatives.Let\'s connect!
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