William Wallace
Strategic Account Director @Cision
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WORK HISTORY
Strategic Account Director @Cision
Toronto, ON, CA
Own and grow a portfolio of 90+ enterprise accounts, driving retention, expansion, and long-term revenue growth across complex SaaS environments.Serve as a trusted advisor to executive stakeholders, aligning solutions to strategic business priorities and ensuring measurable client impact.Lead enterprise renewals and high-value contract negotiations, consistently securing long-term commitments and protecting revenue.Identify and execute expansion opportunities through consultative engagement, contributing to sustained account growth and increased lifetime value.Partner cross-functionally with Sales, Product, Marketing, and Customer Success to deliver tailored, data-driven strategies that strengthen client performance.Drive retention through proactive account leadership, executive engagement, and value-based relationship management.Key Impact:• Managed 90+ enterprise accounts• Achieved 117% retention• Exceeded expansion targets
EDUCATION
York University
Master of Arts (M.A.), Communication and Culture
Wilfrid Laurier University
Bachelor of Arts (B.A.), Honors Communication Studies and General Cultural Studies
SKILLS
ABOUT WILLIAM WALLACE
I’m an Enterprise SaaS sales leader with 10+ years of experience helping organizations grow revenue, retain customers, and unlock expansion opportunities through strategic account management.I specialize in managing complex enterprise relationships and driving measurable business outcomes across large portfolios. My work sits at the intersection of revenue growth and long-term partnership — balancing retention, expansion, and executive alignment to create lasting impact.Throughout my career, I’ve consistently delivered results by:• Leading enterprise relationships with senior decision-makers• Navigating complex sales cycles and high-value contract negotiations• Driving upsell and cross-sell strategies that increase account value• Using data-driven insights to forecast growth and identify opportunityMost recently, I’ve:• Managed 90+ enterprise accounts• Achieved 117% retention• Exceeded expansion targets• Led QBRs and strategic planning with executive stakeholdersMy approach is consultative and outcome-focused — partnering cross-functionally across sales, marketing, product, and customer success to deliver solutions aligned with business objectives.I’m passionate about helping organizations turn customer relationships into sustainable growth engines, and I thrive in environments where strategy, collaboration, and performance intersect.
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