Robert Williams

Head of Enterprise Sales @Redlist

Salt Lake City, UT, US

With the support of an incredible team, we are propelling Redlist to become the leading solution for Reliability and Lubrication Management in the market. This past year, we have tirelessly expanded our business to business (b2b) customer base, attracting heavyweights such as Georgia-Pacific, Lhoist, Steel Dynamics, Exxon Mobil, Dart Corp, Ahlstrom Munksjo, and Cascades, just to name a few. As a result, we\'re witnessing a grassroots surge of awareness in key industries.As the driving force behind Redlist\'s revenue engine, I oversee everything, from marketing and lead generation utilizing the Hubspot Marketing Automation Platform, to direct sales, and customer retention managed by our dedicated CSM team.By introducing and implementing process improvements in sales, marketing, and customer success, we have achieved remarkable results. Our close rate skyrocketed from 9% to 27%, average deal size increased by a whopping 253%, Professional Service Revenue now accounts for 60% of first year ARR, and Net Revenue Retention has improved to an exceptional 129%. Simultaneously, we have reduced net customer churn from 20% to a mere 8% annually, all while achieving a staggering 550% growth in ARR over the past three and a half years.With a strong track record in evaluating, defining, and implementing comprehensive and repeatable process improvements, I have successfully built out playbooks across Enterprise, mid-market, and SMB segments. Notably, I have spearheaded process enhancements in sales operations including leading a system conversion from Pipedrive CRM to Hubspot, improving forecasting accuracy, pipeline management and predictability. I\'ve been instrumental in selecting and deploying a sales tech stack that has supported these changes. As a member of our executive team, I collaborate in cross-functional team leadership with marketing, client success, finance, product and our President and CEO.

Western Governors University

Bachelor of Science (B.S.), Sales and Sales Management

Columbia Basin College

Associate of Science (A.S.), Business Management - Entrepreneurship