William Lopez
Principal @Alternative Strategies
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WORK HISTORY
Principal @Alternative Strategies
San Diego, IL
Alternative Strategies is a full service marketing communications firm located in San Diego California and Chicago Illinois. Visit our website at to learn more about our agencies capabilities.
EDUCATION
Stanford University Graduate School of Business
Certificate , Diversity and Inclusion for Organizational Excellence
Northwestern University
Doctor of Philosophy - PhD, Educational Psychology
SKILLS
ABOUT WILLIAM LOPEZ
William founded Alternative Strategies in William holds a bachelors and masters and doctorate degree from Northwestern University-Chicago.You can also visit his personal website at CliftonStrengths (My Top 5 Themes)1. Achiever2. Realtor3. Signficance4. Activator 5. Maximizer Critical thinker and strategist with a successful track record in producing integrated marketing programs, public relation campaigns and brand management initiatives. Stealthy marketing partner with experience in brand architecture that transcends culturalbarriers for local, regional or national implementation \'branding with a cultural pulse.\' Anintegrator with expertise in client and agency collaboration andcoordination for optimal brand activation and success. Cross-functional leader and creative problem solver with strong skills inaccount management, and significant accomplishments in developing marketingand promotional programs that deliver high-ROI value in a broad array ofconsumer categories and industries. Client Partner and innovation advocate, relentlessly focused on the\'consumer experience\' willing to leverage marketing\\agency disciplines tosolve customer unmet or unarticulated needs. Subject matter expert andcultural strategist and tactician in developing multicultural marketing andcommunications programs. Boundary spanner, change agent to inspire media neutral ideas fusing brandanalytics, intuitive imagination with ingenuity to trigger transactionalopportunities for through the line multi-channeled communication initiativesand digital campaigns along with event activation programs. Successfulclient engagements in: hospitality, health/medical/beauty, nonprofit, law enforcement, governmental, retail, franchises and restaurant/food related sectors.
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