William Ward
Vendor Alliance Product & Services Executive (Daai) - Ibm & Red Hat @Softcat
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WORK HISTORY
Vendor Alliance Product & Services Executive (Daai) - Ibm & Red Hat @Softcat
At Softcat, I specialise in bridging the capabilities of IBM and Red Hat with our commercial strategy, translating vendor roadmaps into actionable market motions. My role involves simplifying complex technologies into compelling propositions, supporting sales teams with training and collateral, and aligning partner priorities to drive adoption and measurable value across the DAAI portfolio.• Collaborate with Softcat’s Vendor Alliances GTM and DAAI tech tower to create outcome-focused propositions. • Translate IBM and Red Hat capabilities into practical go-to-market strategies, enhancing pipeline growth. • Simplify complex solutions for effective sales engagement, ensuring clarity and commercial value.
EDUCATION
The Square Food Foundation
Level 2 BTEC, How to Be a Chef
Softcat
Workplace Training, Mental Health Training for Line Managers
Softcat
Workplace Training, Cold Call Coaching
Softcat
Workplace Training, Crucial Conversations
Softcat
Workplace Training, Delegation and Dynamic Communication
University of the West of England
BA (Hons), Filmmaking and Creative Media
Udemy
Online Course, Microsoft Excel - Beginner to Advances
Softcat
Workplace Training, Adaptive Management
University of Leeds and The Institute of Coding
Online Course, Create a Social Media Campaign
SKILLS
ABOUT WILLIAM WARD
Graduated with a BA (Hons) in Filmmaking from the University of the West of England, bringing a creative lens to strategic planning and communication. Motivated by problem-solving and adaptability, leveraged training in cold call coaching and dynamic communication to deliver impactful results while maintaining the highest standards of service.Contributed to sales growth by aligning offerings with client goals and fostering long-term collaborations with partners such as Microsoft, Cisco, and Dell.
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