William Roberts
VP, Revenue Marketing @Reach Marketing Llc
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WORK HISTORY
VP, Revenue Marketing @Reach Marketing Llc
Pearl River, NY, US
Partnered directly with CEO and internal marketing team to design and execute revenue-driven marketing campaigns- Aligned marketing initiatives with sales strategy to increase qualified leads and close rates- Oversaw campaign performance from lead generation through conversion- Provided executive-level reporting on pipeline growth, ROI, and campaign effectiveness- Helped define go-to-market messaging and positioning across channelsKey Impact- Improved marketing-to-sales alignment- Strengthened revenue forecasting and campaign accountability
EDUCATION
Penn State University
Bachelor of Science - BS, Business Administration and Management, General
SKILLS
ABOUT WILLIAM ROBERTS
I’m a Vice President of Marketing with 20 years of experience building and executing marketing strategies that drive leads, pipeline, and revenue. My career spans hands-on execution through executive leadership — from coordinating and deploying email campaigns, to leading client strategy and budgets, to partnering with CEOs and sales teams to design revenue-driven marketing programs.I specialize in- Aligning marketing with revenue goals- Building scalable, measurable demand generation programs- Email and lifecycle marketing strategy- Cross-functional leadership with sales, executives, and clients- Turning strategy into execution without losing accountabilityI’ve worked closely with internal teams and external clients to translate business objectives into campaigns that attract, nurture, and convert prospects — and I’m most effective in environments where marketing is expected to own outcomes, not just activity.
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