William Moffat
Head of Communications @Gloucestershire Pension Fund
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WORK HISTORY
Head of Communications @Gloucestershire Pension Fund
Responsible for establishing and leading the Communications function for Gloucestershire Pension Fund. Building a team to ensure best practice in communicating and engaging with the Fund\'s members and employers in the Local Government Pension Scheme (LGPS), and help the Fund achieve its ambitious Define and champion a distinctive brand identity for the Fund, ensuring it is consistently reflected across all communications, platforms, and stakeholder interactions- Design, launch, and oversee a dedicated, standalone website that serves the specific needs of LGPS stakeholders - delivering clarity, accessibility, and strategic insight- Create and sustain a bespoke employer training programme, complemented by engaging, bite-sized video content to support ongoing education and compliance- Develop and distribute trusted newsletters and bulletins, both internally and externally, to foster transparency, engagement, and timely updates - while leveraging social media to amplify reach, share insights, and build the Fund’s professional presence- Play an active role in shaping and contributing to the Fund\'s annual LGPS events and reports - reinforcing the Fund’s visibility and sector relevance- Strategically position Gloucestershire Pension Fund as a rising thought leader within the LGPS landscape - driving innovation, best practice, and sector-wide and Awards in this employment:• Fund of the Year Award (Small) – WINNERLGC Investment Awards 2025 | Gloucestershire Pension Fund• LGPS Rising Star Award – FINALISTLGC Investment Awards 2025 | William Moffat
EDUCATION
Oxford Brookes University
Bachelor of Arts - BA, Business & Management (Hons)
SKILLS
ABOUT WILLIAM MOFFAT
Accomplished award-winning communications, branding and marketing expert with over two decades of experience in crafting and executing comprehensive communication, branding, and marketing strategies. Proven track record of establishing and amplifying brand identities across diverse industries and local government, seamlessly navigating both in-house and agency landscapes. Recognised for driving impactful results through strategic vision, innovative campaigns, and a high level of creativity, which includes hands-on experience of graphic design, videography, animation, and music creation. I have a First Class Bachelor of Arts Honours Degree in Business and Management from Oxford Brookes University.
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