William Kilby

Paid Media Strategist, Team Lead @TriMark Digital

Raleigh-Durham-Chapel Hill, NC, US

Paid media lead on $10MM+ account with 50+ individual franchise accounts, overseeing entire account strategy and budgeting on all digital paid media platforms including paid search, paid social and programmatic • Manage relationships with third-party vendors and pursue partnerships with new providers • Meet with clients to advise on paid media investments and long-term growth plans • Manage team of three individuals, working together to optimize and grow accounts and meet personal, agency and client goals • Collaborate closely with client strategy team to inform client and internal decisions based on performance goals • Work jointly with design, organic, content and development teams to ensure a cohesive, full-funnel marketing approach • Lead large-scale landing page rollouts and improvements, including continuous QAs and A/B testing • Oversee new paid media account onboarding strategy and reporting for multi-location clients • Lead agency-wide updates and optimizations to reporting platform • Keep up-to-date with rising industry trends, emerging platforms and changes in the digital media landscape

UNC Hussman School of Journalism and Media

Bachelor of Arts (B.A.), Media and Journalism - Concentration in Advertising

Forbush High School

High School Diploma

University of North Carolina at Chapel Hill

Bachelor of Arts (B.A.), Media and Journalism - Concentration in Advertising, Minor in Entrepreneurship