Anna McNinch

VP of Brand Experience @TriMark Digital

Raleigh, NC, US

Integrating brand strategy into our client work to ensure the overall consumer experience is fully optimized and effective creative strategy is applied across multiple channels Building our Brand Strategy team from the ground up, while still managing, mentoring, and overseeing our design, content and video departments Creating and refining a custom process to help us define audience segments in an actionable way that provides a cross-functional shared language for all partners Mapping out consumer journeys in an innovative way that guarantees they align with the marketing funnel Ensuring all departments have a good understanding of the overall perception that consumers have when interacting with our clients’ brands