William Hash

Digital Marketing Director @Nj Spine & Orthopedic

Dallas-Fort Worth, TX, US

Devised and executed forward-thinking marketing plans for 8-10 medical practice clients, leveraging data-driven insights to achieve 100+ monthly surgeries and exceed revenue objectives.Led a multi-disciplinary team encompassing design, development, sales, and support; engaged with client-side senior team members to communicate project advancements and strategic plans to stakeholders resulting in a 300% investment increase.Engineered the rollout of an advanced Salesforce CRM solution with integrated API tracking for promotional calls and keyword-level ad spend, elevating lead conversion rates by 80% and reducing patient acquisition expenses by 40%.Identified pain points in existing processes, developed and debugged automated workflows, resulting in a 25% decrease in patient advocates\' time spent on non-value add tasks, allowing for increased focus on patient engagement and satisfaction.Crafted responsive website designs and landing pages tailored to clients\' specifications, optimizing user experience and functionality to achieve a notable 60% reduction in bounce rate.Translated design concepts into interactive web elements by utilizing WordPress, HTML, and JavaScript; executed website development plan that led to an increase in organic traffic and a 40% rise in online conversions.Produced captivating branded materials, including newsletters, brochures and social media digital assets, using Adobe Creative Suite.

Oklahoma State University

Bachelor of Science (BS)

Oklahoma State University

Bachelor of Engineering - BE