William Cozzolino

Sales & Marketing Pipeline Analytics Sme @IBM

Raleigh-Durham-Chapel Hill, NC, US

EMAILS

[email protected]

MOBILE NUMBERS

+91 *********19

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WORK HISTORY

Dec 2020 — Present

Sales & Marketing Pipeline Analytics Sme @IBM

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Research Triangle Park, NC, US

Develop performance management solutions leading data ingestion, data conformation with enterprise standards, and integration into a unified data warehouse to support reporting.• Designed and delivered the IBM CMO’s enterprise performance dashboard, enabling real-time visibility into marketing pipeline health and financial outcomes.• Validated and launched new performance metrics, modernizing IBM’s dashboard framework and increasing adoption across global business units.• Partnered with executive stakeholders to align marketing, sales, finance, and operations, improving performance transparency and accountability enterprise-wide.• Mentor and consult across all areas of performance analytics to business and technical leaders.

SKILLS

Program ManagementLead GenerationSales EnablementSalesSolution SellingAnalyticsBusiness StrategyBusiness AlliancesAdvertisingMarketing OperationsStrategic PlanningCross-Functional Team LeadershipMarketing StrategyDirect Response PrintStrategyProduct ManagementB2bInteractive Marketing StrategyDirect MarketingMarketingSaasMulti-Media MarketingGo-to-Market StrategyDemand GenerationProduct MarketingStrategic PartnershipsAnalysisB2b MarketingSegmentationIntegrationCrmDirect MailMulti-Channel MarketingLeadershipManagementCompetitive AnalysisMarketing CommunicationsEntrepreneurshipMarket PlanningMarketing Management

ABOUT WILLIAM COZZOLINO

Senior Product Manager and Marketing Analytics Leader with 20+ years of experience…

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