William Cappello
Business Development Manager @NUVIA
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WORK HISTORY
Business Development Manager @NUVIA
GB
Business development professional responsible for managing the full sales cycle from opportunity identification through to contract signature. Skilled in building and maintaining a strong sales pipeline, qualifying leads, shaping bids and proposals, and collaborating with technical, operational, and recruitment teams to align client needs with organisational capability. Experienced in negotiating commercial terms, developing sales and marketing strategies, and delivering clear reporting to senior leadership.Deeply knowledgeable about nuclear, defence, and land‑quality services, with the ability to map markets, understand regulatory landscapes, and identify new clients and opportunities. Adept at stakeholder engagement, relationship building and representing the organisation at industry events. Motivated by intrapreneurial environments, contributing to agile, growing teams and shaping business direction through insight, collaboration, and client‑focused delivery.
EDUCATION
University of Aberdeen
MA (Hons), Management Studies and Business
itc einaudi Italy
High School Diploma, Business/Commerce, General
SKILLS
ABOUT WILLIAM CAPPELLO
I’m a performance-driven Business Development and Sales professional with nearly 20 years of experience securing complex, high-value contracts across oil & gas, energy, nuclear, steel, and industrial sectors. Combining strategic sales, commercial management, and technical expertise, I drive growth in capital equipment, engineering services, and infrastructure projects.Proven track record:Expanded EPC and OEM client base by 40% within two years through targeted market engagementLed bid strategies and contract negotiations for projects ranging from £500K to £40M+, consistently improving win ratesDelivered double-digit revenue growth year-on-year by identifying new opportunities in emerging and transitional energy marketsCore expertise:Strategic Business Development | B2B Consultative Sales | Account & Stakeholder ManagementCommercial Strategy | Tendering & Bid Management | Contract Negotiation (RFQ/RFP)Pipeline Growth | Market Intelligence | EPC/EPCI/OEM EngagementCross-functional Collaboration | CRM Systems (Salesforce, Dynamics)| Global Market DevelopmentWith experience across upstream, midstream, and downstream operations — as well as power grids, nuclear supply chains, and heavy industrial clients — I bring a 360° perspective on market drivers and commercial challenges in technically complex environments.I am currently seeking senior roles in business development, commercial management, or strategic sales with organizations leading infrastructure, industrial, and energy transformation across the UK, Europe, or global markets.
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