William Buckeridge
Online Marketing Manager, Fire Tablets (Emea) Product & Ai Development @Amazon
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WORK HISTORY
Online Marketing Manager, Fire Tablets (Emea) Product & Ai Development @Amazon
London, GB
Currently driving a dual-scope mandate across the EMEA Devices & Services organization, balancing high-scale marketing execution with technical product engineering.AI Product Development & Automation (30%)- Agentic Workflow Engineering: Architected and deployed a custom AI Quality Assurance (QA) agent utilizing structured prompt engineering, automating 1,300+ hours of manual tasks annually. Recognized as a \"Top 50\" EU internal automation- 0-to-1 Development: Leading the full product lifecycle—from customer research and model evaluation to Beta testing—for AI-driven marketing governance tools- Global Scale: Coordinating the rollout of AI QA agents across LATAM, NA, and APAC in collaboration with Senior Leadership and Principal PMs.EMEA Category Ownership & Strategy (70%)- Category Ownership & Regional Strategy: Drive the end-to-end Online Marketing strategy and Lifecycle management for the Fire Tablet category across the EMEA region. Solely responsible for the persistent Go-to-Market (GTM) architecture, ensuring brand health and performance across Europe & UK- Scalable Performance Marketing: Manage high-volume visibility placements generating millions of weekly impressions, utilizing data-driven insights to optimize the full-funnel customer journey—from initial discovery to on-site conversion- Experimentation & Statistical Rigor: Serve as the EU Devices Experimentation Reviewer, upholding the bar for high-velocity A/B and Multivariate (MVT) testing with Bayesian inference and p-value frameworks to drive optimizations- Cross-Functional Leadership: Orchestrate collaboration between Product, Business Intelligence (BI), and Content teams to create high-converting digital narratives and customer-facing visibility strategies.
EDUCATION
Shanghai American School
International Baccalaureates Diploma, Economics, Mandarin, English Language and Literature
University of Bath
Undergraduate Business Management and Marketing, Management and Marketing
ABOUT WILLIAM BUCKERIDGE
Product Marketer & AI Automation SME @ Amazon | 70% Marketing Ops / 30% AI Product Development.I specialize in both EMEA merchandizing marketing and scaling global digital solutions to bridge the gap between technical architecture and commercial narrative.Core Impact- AI Automation: Engineered an Agentic LLM workflow that automated 1,300+ manual hours annually (Recognized as a Top 50 EU Automation at Amazon)- Global Strategy: Solely responsible for the Fire Tablet GTM architecture across EMEA, managing 30M+ weekly impressions- Leadership: Vice President of Asians@Amazon, leading a board of 20 and a community of 700+ employees.I thrive at the intersection of data-driven growth and \"0-to-1\" product innovation.
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