William Boucock
Associate Director- Omnichannel @Cutter & Buck
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WORK HISTORY
Associate Director- Omnichannel @Cutter & Buck
Seattle, WA, US
Drives revenue within a $150M organization, managing 75 sales representatives and regional managers providing nationwide coverage for products sold through Corporate ASI, golf, licensed team stores, tourist destinations, specialty retailers, e-commerce agencies, liquidators, and other points of sale. Responsible for product strategy, pricing, field samples, and team coaching; builds sales to accounts representing more than $1M in revenue per client. Leads the negotiation of agreements with major buying groups in the Golf, Retail, and Team Sports verticals. In 2017, debuted the Destination Retail division targeting the Resort, Tourism, and Souvenir industry, achieving 389% YOY growth with penetration into major resorts, as well as corporate stores within government agencies. Oversees the company’s retail outlet stores, including hiring, product assortment, financial performance, and key performance indicators. Maintains strong relationships with strategic partners that have included The Today Show, QVC/HSC, the Salvation Army, and Ross, as well as nonprofit organizations and charities spanning Provail, The Boys and Girls Club, Get Hitched Give Hope, Hilinski’s Hope, and the Avery Strong Foundation.
EDUCATION
University of Oregon Lundquist College of Business
Bachelor's degree, Sports Marketing
SKILLS
ABOUT WILLIAM BOUCOCK
VALUE PROPOSITION I am highly effective in the oversight of sales and business development, with extensive experience leading strategic planning, team performance, key account management, and revenue growth. My success is driven by my ability to build strategies that increase revenue while improving market share and sales effectiveness.SUMMARY Engaging Sales and Business Development Executive possessing a winning blend of business expertise, skill in client relationship management, and practical experience. Leverages a unique mix of strategic and analytical expertise, consistently exceeding performance and revenue goals by aligning talents and effort with organizational objectives.LEADERSHIP HIGHLIGHTS With Cutter & Buck, drives revenue within a $150M organization, with authority over 75 sales representatives and regional managers. Oversee key account relationships across the legacy sales channels of Golf/Green Grass, Specialty Retail, Big and Tall, Resort/Gift, Collegiate/Pro Sports/Concessionaire, Corporate ASI, and Liquidation. Focused on scaling marketplaces with social media platforms, online retailers, and corporate store B2B clients utilizing a drop-ship direct to consumer model. Maintains growth across enterprise accounts representing more than $1M in revenue per client. Debuted the Destination Retail division in 2017 targeting the Resort, Tourism, and Souvenir industry, achieving 389% YOY growth with penetration into major resorts, as well as corporate stores within government agencies.Specialties: Business Development, Sales, Revenue Growth, Account Management, Apparel Industry, National Territory Management, Account Penetration, Market Penetration, Team Leadership
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