Will Wadlington
Led Data Strategy, Bi, and Crm Dev at Dreamfields @Jeeter - a DreamFields Brand
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WORK HISTORY
Led Data Strategy, Bi, and Crm Dev at Dreamfields @Jeeter - a DreamFields Brand
Miami, FL, US
I built and unified the company’s reporting infrastructure, integrating operations across multiple states and departments. I helped drive data maturity by aligning ERP, CRM, and compliance systems into a central analytics platform and reshaping how executives make decisions-Managed reporting infrastructure for a $21M/month business across multiple markets-Directed Salesforce implementation and data design in 4 U.S. markets-Built executive dashboards for Product, Sales, and Finance to track KPIs and margins-Authored a company-wide data dictionary to align SKUs, COGS, and sales across 5 states-Launched a data lake unifying ERP, CRM, and lab systems into a central reporting hub-Replaced legacy reports with Power BI and trained teams to adopt modern BI tools-Automated key finance functions, including AP, intercompany, and asset depreciation-Developed a tool to map COA data from labs directly into compliance systems
EDUCATION
Virginia Tech
Master’s Degree, Horticulture
Emory & Henry University
Bachelor of Science, Chemistry
Emory & Henry University
Bachelor's Degree, Biology, General
Virginia Tech
Master of Science, Genome Sciences/Genomics
University of Illinois
Doctor of Philosophy, Informatics
University of Illinois Urbana-Champaign
Doctor of Philosophy (PhD), Plant Molecular Biology
ABOUT WILL WADLINGTON
I am a data and analytics leader focused on building systems that turn complex…
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