Will Reidy

Marketing Associate @National Association Of Registered Social Security Analysts

As a Marketing Associate at RSSA, I support the execution of multi-channel marketing campaigns and lead generation strategies. My role involves managing external marketing relationships, maintaining social media channels, and creating website and media assets for promotion and conversion. I help track performance through real-time dashboards and key KPIs like CPL and CPA, and assist in reporting and analyzing campaign effectiveness. I also coordinate webinars, support CRM and AI chat technologies, and contribute to optimizing our web presence in collaboration with designers and developers.