Will Openshaw

Digital Marketing Specialist @Pont Packaging Ltd

GB

I am responsible for driving the company’s digital presence across multiple European markets. I lead the development and execution of strategic digital marketing initiatives that enhance brand visibility, generate qualified leads, and optimise overall digital performance.Develop and implement annual digital marketing plans tailored to the needs and nuances of key European regions.Manage the full scope of digital marketing communications, including SEO, SEA, Google Ads, direct response, website content, and both organic and paid social media.Lead ongoing website content optimisation efforts to boost user engagement, increase lead volume, and lower acquisition costs.Manage an external agency to plan, execute and localise Google Ads campaigns, ensuring they are culturally relevant and performance-driven across regional markets.Use Google Analytics to track performance, extract insights, and make informed, data-led decisions that refine the digital strategy.Oversee SEO initiatives, including keyword research, technical audits, on-page optimisation, and staying aligned with evolving search engine algorithms.Develop and implement a backlink acquisition strategy, targeting high-authority industry websites to enhance domain authority and search visibility.Monitor and report on competitor digital activity to identify new opportunities and maintain a strategic advantage.Oversee social media performance strategy, managing content calendars and delivering targeted paid campaigns to grow reach and engagement across platforms. Manage extensive organic and paid for LinkedIn strategy to generate increasing number of leads.

University of Nottingham

BA Hons