Will Ocallen-Smith

Corporate Sales Sdp @Softcat

Marlow, GB

As an SDP at Softcat, I’m at the forefront of connecting businesses with the right IT solutions to help them grow, adapt, and thrive in a rapidly evolving digital landscape.My role is all about building meaningful relationships with prospective clients—understanding their unique challenges and aligning them with tailored technology solutions, from cloud and cybersecurity to hardware and managed services. What I do:Proactively engage with decision-makers across industries to uncover IT needs and opportunities.Drive consultative conversations that position Softcat’s offerings in a way that resonates with business goals.Collaborate closely with Account Managers, Technical Consultants, and Marketing to ensure a seamless customer journey. Tools of the trade: Salesforce | LinkedIn Sales Navigator | Outreach platformsWhat makes this experience truly rewarding is Softcat’s culture—one that champions personal development, celebrates success, and fosters a genuine team spirit. It’s here that I’ve sharpened my sales acumen, gained exposure to the broader IT ecosystem, and laid the foundation for a long-term career in tech sales.