Will MacLean
Email Marketing Specialist @Tuff Media
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WORK HISTORY
Email Marketing Specialist @Tuff Media
Vancouver, BC, CA
Developed and executed high-converting email marketing strategies for diverse clients across industries, driving customer engagement and revenue growth- Worked with clients across multi-channel strategies to improve conversion rates at every stage of the customer journey- Created end-to-end email campaigns including copywriting, wireframing, segmentation, A/B testing, and performance analysis- Designed and implemented automated email flows for increased brand awareness, hands-free revenue accumulation, and increased LTV per customer- Analyzed email performance metrics (open rates, click-through rates, conversions, etc.) and optimized campaigns for continuous improvement- Collaborated with cross-functional teams (designers, developers, and strategists) to ensure brand alignment and visually compelling campaigns- Ensured email compliance with privacy laws such as CASL, GDPR, and CAN-SPAM regulations- Researched and implemented innovative email marketing trends and technologies to enhance campaign effectiveness- Managed multiple client accounts, delivering measurable results within tight deadlines.
EDUCATION
Simon Fraser University
Bachelor's degree
Okanagan College
Diploma
ABOUT WILL MACLEAN
You are witnessing something amazing!This is the start of the journey to the man who could very well become known as THE GREATEST MARKETER WHO EVER LIVED.On the other hand, perhaps I could end up in New York, living in a small one-bedroom above a bodega, sipping too many cups of coffee all afternoon with my 19 stray cats. Let us assume, however, that you are witnessing the first scenario.One of great success and happiness. The Story of Will.Perhaps I should introduce myself.My name is Willem MacLean,A Marketing Specialist and Writing fanatic. Lover of Life. Renaissance Man for the People.As a former chef, my passion for the culinary arts still courses through my veins. The whirlwind of the commercial kitchen during a busy service. The beautiful, dainty looking plates being prepared by an underappreciated behemoth subjected to the very back of the restaurant. The after-work camaraderie of a tough-as-nails crew, who just battled their way through a terrifyingly busy dinner service on New Year\'s Eve, only to share a beer with each other by the dishwasher as the clock strikes midnight. However, I have moved on to bigger challenges. More daunting than any rushed kitchen service.I have chosen to throw myself into the world of MARKETING.I\'ve helped startups double their revenue, boost product page views by 42%, and grow their social media presence to new heights. With a passion for Marketing, Advertising, Content Creation, and Branding, I am the perfect fit for any company looking to amp up the creativity in their roster. Giving them an edge over the boring, outdated competition. Educated in Analytics, SEO, Content Marketing, Email Marketing, and Retention Marketing with a special sweet spot for specifically curated social media, email, and blog copywriting, it\'s my goal to bring success to myself and everyone around me.Don\'t be shy, say hello. For one day, I may be too famous to reach.
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