Will Kafer

Social Media Manager, Content Creator @Red Moon Marketing

Boone, NC, US

Social Media Manager & Content CreatorGroundhog Coffee Company – Boone, NCAs Social Media Manager and Content Creator, I was responsible for leading the brand’s digital marketing presence and creative direction. My role combined content creation, brand storytelling, and social media many to expand Groundhog Coffee Company’s reach within Boone and beyond.Key Responsibilities: • Directed and executed a full-scale brand photoshoot, delivering professional photography for multi-platform use. • Developed and produced fresh, engaging content including TikTok videos, Instagram Reels, and photography tailored to resonate with college-aged and local audiences. • Managed Groundhog Coffee’s social media strategy, positioning platforms as key marketing assets to promote seasonal offerings, community events, and brand identity. • Designed and launched targeted paid advertising campaigns on Instagram to increase engagement and drive customer traffic. • Highlighted new merchandise and promotions through creative visual campaigns, ensuring consistency with brand voice and aesthetic.

Walker College of Business at Appalachian State University

Bachelor of Science in Business Administration

Appalachian State University

Bachelor of Business Administration - BBA

Appalachian State University

Bachelor of Business Administration - BBA