Antonia Toni Sumcad
Associate Director @Red Moon Marketing
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WORK HISTORY
Associate Director @Red Moon Marketing
Charlotte, NC, US
Lead quarterly tactical plans that focus on account and audience strategy. • Accountable for daily team operations and campaign excellence, ensuring best practices are evident in the work of the activation/investment team. • Drive continuous improvement by leveraging analytics, testing frameworks, and innovations, highlighting client value in results, and sharing across the client team. • Able to speak to data outputs and optimizations, review account performance, and address concerns when needed. • Collaborate with partners to negotiate rates and deliver best-in-class media solutions. • Cultivate and maintain strong relationships with clients, technology partners, and vendors to ensure seamless campaign delivery and digital activation. • Effective team management and communication, focusing on leading, delegating, and prioritizing team deliverables, fostering individual growth across the team. • Ensure the team follows a defined process for campaign management across digital and programmatic channels, including excellent “hands-on-keyboard” activation work. • Communicates frequently with agency leads on team performance, campaign health, and strategic growth opportunities. • Serve as a positive and motivating influence within the team and broader agency, promoting a culture of collaboration and innovation. • A frequent contributor to thought leadership projects, POVs, or other shareable collateral across digital and programmatic investment teams. • Constantly staying current on the latest Company activation and internal tools.
EDUCATION
Universitat Autònoma de Barcelona
International Marketing
Central Academy of Technology & Arts
High School Diploma
University of North Carolina at Charlotte
Bachelor of Business Administration - BBA, Marketing
ABOUT ANTONIA TONI SUMCAD
I believe creating connections by expanding accessibility to resources that cultivate success, using technological solutions in communication strategy. I\'ve had the honor of working within industry leading Agencies, Brands, & Non-Profits in the world, to accomplish a wide variety of objectives, including: Lead Generation/Awareness, Consideration, Conversion, Direct Sales, Engagement, Fundraising, & Advocacy projects.Skilled in Media Buying in Paid Social, Search & Programmatic platforms, Account Management, Publisher Inventory Negotiation,Client Relationship Development, Campaign Proposal & Optimization Strategy, Data Reporting & Analysis, Direct Response Marketing, Creative Ad Trafficking and Behavioral Data Analytics. I also have extensive experience partnering with 300+ small businesses to achieve results in Business-to-Business (B2B), Business-to-Consumer (B2C), Direct-to Consumer (DTC), & Consumer Packaged Goods (CPG) commerce.To accomplish my goals, I leverage my expertise in Keystone Marketing Technologies such as- Google Marketing Platform (Google Analytics 4, Google Ads, SA360, CM360, DV360, GTM)- Demand Side (DSP) & Supply Side (SSP) Platforms (The TradeDesk, Amazon DSP, Yahoo, Roku, Viant/Adelphic, Quantcast, Xandr, Amobee, Zeta, etc.)- Social Platforms (Facebook Ads, Instagram Ads, Snapchat, & TikTok)- Data Visualization & Reporting Platforms (Looker Studio, PowerBI, Datorama, Tableau, Tapclicks)- CRM/Audience & Data Management Platforms (EveryAction, SalesForce, Innovid, Luminate, HubSpot, LiveRamp, Adobe, etc.)- Measurement Partners (MOAT, Marketo, DoubleVerify, Nielsen, IAS, Smartly, etc.)- Lead Generation/List Buy Management Platforms (Civic Shout, Juggernaut, Daily Kos, etc.)- Creative/Rich Media Partners (Scoota, TapJoy, IronSource, GumGum, Triplelift, Nativo, Sharethrough, Undertone, Wunderkind, Kargo, YieldMo) Proud Alumni of UNCC\'s Belk College of Business Program - earning a Batchelor in Science & Business Administration (BSBA) in Marketing with a Concentration in Innovation & Data Analytics.
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