Will Irwin
Sales Lead @Two Circles
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WORK HISTORY
Sales Lead @Two Circles
London, GB
Global Sponsorship Sales Lead within Two Circles’ Rights Management division, supporting the world’s leading rights holders across sport and entertainment. Two Circles helps sports and entertainment organisations grow audiences and revenues by using fan data to power smarter commercial decisions. With 13 offices worldwide and over 950 clients - including the NFL, Premier League, Wimbledon, World Rugby, and UEFA - Two Circles drives growth across media rights, sponsorship, retail, licensing and ticketing.
EDUCATION
University of Plymouth
Bachelor of Arts (BA), English + Creative Writing
ABOUT WILL IRWIN
Experienced sales and partnerships director with a background spanning sport, mass participation events and technology.From my first exposure to sport and events as an intern copywriter to leading on major sponsorships and partnerships as a sales director, my career has been shaped by a love of the industry and a drive to build meaningful connections.Throughout, I’ve created partnership structures and go-to-market strategies from the ground up, generating sustainable growth. Having worked both rights holder and agency side, I bring a rounded view of what drives genuine value, blending commercial strategy and data-driven insights with creative storytelling.Building on nearly 15 years in sport and technology, I now represent Two Circles, driving growth for the world’s leading sports and entertainment properties. This includes SailGP, the global racing league that\'s quickly transformed into one of the fastest-growing and most distinctive sports worldwide. If any of my background resonates with you, or you just want to chat all things sport, brands and fans, then I’d love to connect.
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