Fran Richards
Director of Business Development @Two Circles
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WORK HISTORY
Director of Business Development @Two Circles
San Diego, CA, US
Two Circles is the fastest growing bespoke sports and entertainment data firm with over 900 property and brand partners. With over staff and 8 global offices, we help brands and rightsholders harness the power of sports data to know their fans best, grow their audiences and revenues, and drive the value of their Intellectual Property.We provide the industry’s most comprehensive ROI measurement tools accross social, digital, television, onsite and hospitality and well as world class consulting and insights. Our global clients include F1, Moto GP, Redbull, Nike, Vans, McLaren, Ford, Valvoline, Toyota and Shimano as well as leading properties including The Olympics, NASCAR, World Surf League, UCI, Crankworks and SCORE.
EDUCATION
University of Colorado Boulder
Bachelor of Arts - BA
Stanford University
Stanford Publishing Course, Media and Publishing
SKILLS
ABOUT FRAN RICHARDS
Global c-suite leader, with a proven ability to create and direct award-winning sales and marketing campaigns through a combination of data, community engagement and instinct, informed by three decades of experience. Proud cultivator of a trust-backed international relationship network that spans Fortune 500 leaders, game-changing cultural influencers, and critically acclaimed brand innovators. Compelling brand storyteller, able to strategically integrate company and sponsor mission and vision into content strategies for paid, earned and owned channels: from building branded sports properties to acquiring headline-generating artists and athletes.Core Competencies* Omnichannel Sales & Marketing Strategy* Brand Partnerships & Sponsorships * Digital Analytics & KPI Measurement * eCommerce Strategy & Management* Global Product Campaign Launch Strategy* Paid, Earned & Owned Media Channel Strategy* Media Mix ModelingAthlete & Influencer EngagementManaged sports marketing athlete teams that included:* Dale Earnhardt Jr,* Olympic Gold Medalist Louri Podladtchikov,* WSL Surf Champion JJ Florence,* Rob Dyrdek, Chris Boykin (Big),* Olympian Todd Richards as well as working with Mary J Blige and Jimmy Buffett & Margaritaville properties.Active Experiential Industries:Consumer Products, Automotive, Sports, Media Publishing, Music & Entertainment.Brands Partners and ClientsWarner Brothers Records, Island Def Jam, Intrawest, Aspen Ski Corporation, Ford, Pennzoil, X Games, Michelin, Dew Tour, Polaris, BRP, Interscope Records, Mark Anthony Company, Rockstar Energy, Pepsi, Mountain Dew, Copper Mountain Resort, Hard Rock Cafe, Universal Studios, Best Buy.
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