Will Dietrichs
VP of Sales @Popmenu
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WORK HISTORY
VP of Sales @Popmenu
Team Size: 70Own and lead the end-to-end GTM strategy, overseeing three geographically distributed Field Sales teams, an Inside Sales organization, and onshore and offshore SDR programs to drive predictable revenue growth.Direct partnership strategy and execution, aligning teams to scale pipeline generation, co-selling motions, and strategic alliances.Architect and operationalize scalable sales systems and processes, driving adoption across the organization using platforms including Salesforce, Tableau, and Salesloft amongst others to improve forecasting accuracy, pipeline visibility, and sales productivity.Champion the introduction and deployment of AI-driven tools to increase efficiency, enhance seller effectiveness, and streamline revenue operations.Lead marketing execution in close alignment with sales, ensuring cohesive demand generation, messaging, and GTM alignment across channels.
EDUCATION
The University of Georgia
Advertising, Marketing
The University of Alabama
Advertising/ Public Relations
SKILLS
ABOUT WILL DIETRICHS
I am a revenue and go-to-market leader with a proven track record of driving sustained growth across multiple GTM motions and verticals. A multi-time President’s Club winner as both an individual contributor and people manager, I bring a results-driven mindset paired with a strong focus on building scalable, high-performing teams.Currently, I lead the Go-To-Market organization at Popmenu, overseeing Outside Sales, Inside Sales, Growth, and SDR teams. Together, we own full-cycle sales and new logo acquisition for restaurant operators ranging from single-location businesses to multi-unit brands with 50+ locations.Our mission is to centralize and consolidate restaurant technology spend while helping operators grow top-line revenue through scalable, data-driven business practices. From online ordering and website hosting to integrated marketing solutions and AI-powered tools that manage phones and social engagement, we enable operators to reduce costs, increase efficiency, and drive measurable growth.I’m passionate about building modern GTM engines, leveraging technology and AI to improve execution, and developing leaders who consistently outperform—serving restaurant operators across the U.S, UK, and Canada.
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