Will Cardno
Head of a & R Sync Catalog Acquisitions @Edm Publishing
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WORK HISTORY
Head of a & R Sync Catalog Acquisitions @Edm Publishing
EDM Publishing, founded in 2025, is a music publishing company specialising in electronic dance music. We are committed to representing our artists and songwriters by securing sync licensing and placement opportunities. Our team combines industry expertise with strong partnerships to connect our talent with global audiences, fostering growth and opportunity within the music publishing sector.My role of Head of A&R and Sync consists of- Scout and sign emerging EDM artists, songwriters, and producers- Develop talent creatively through feedback, collaboration, and strategic guidance- Promote writers for writing camps, sessions, and collaborative opportunities- Oversee song development to build a strong, sync-ready catalog- Collaborate with sync/licensing team to pitch music for film, TV, ads, and games- Maintain strong relationships with artists, managers, and industry partners- Track industry trends and use data to inform signing and development strategies- Coordinate with internal teams to support artist growth and visibility.
EDUCATION
University of Aberdeen
Master's degree, Chemical Engineering
ABOUT WILL CARDNO
As a Music Executive and Head of Sync & A&R at EDM Publishing (part of Purple Fly Records), I specialise in discovering and developing the next generation of talent in electronic dance music. I work closely with emerging artists, producers, and songwriters—providing creative direction, facilitating strategic collaborations, and building a sync-ready catalogue for film, TV, advertising, and gaming.At EDM Publishing, we represent music from renowned electronic artists including GRAMMY Award winner Damon Sharpe, Aloe Blacc, Klaas, Coopex, Felix Schorn, Wasback, MKJ, Sugar Jesus, Chris Burke, MSPUIYI, Audiosonik, and Charles B, alongside leading songwriters such as Felix Samuel, Sophie Simmons, Cammie Robinson, Christina Novelli, and Becky Smith.Passionate about pushing creative and commercial boundaries in the EDM space, I’m focused on building sustainable careers and connecting exceptional music with the audiences it deserves.Contact:• Publishing & sync enquiries: w•••@edmpublishing.com
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