Wilder Taylor
Market Activation Specialist @Crook & Marker
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WORK HISTORY
Market Activation Specialist @Crook & Marker
West Palm Beach, FL, US
Building a leading presence for Crook & Marker in the Off & On-Premise retail environment by visiting prioritized outlets frequently, engaging with management and consumers, growing distribution, creating effective merchandising displays, leading sampling efforts and driving incremental case sales- Responsible for a major retail ecosystem in targeted accounts driving an undeniable leadership presence for Crook & Marker through strategic merchandising and consumer engagement within the retail environment – evangelizing the brand to everyone all the time- 776% growth in key account unit sales over duration of employment. Consistently ranked in the top 15% of market managers nationally for FY2020- Effectively able to build and utilize wholesaler relationships driving brand focus and market share leading to an increase in brand visibility, unit sales, and an overall increase in volume of sales in my geographic area- Utilize sales data and metrics to drive performance, identify challenges and come up with strategies to overcome weaknesses in the market.
EDUCATION
Coral Springs High School
High School Diploma
Florida Gulf Coast University
Bachelor of Marketing , Marketing
Florida International University - College of Business
Customer Relationship Management
ABOUT WILDER TAYLOR
As the Program Recruiter, I work with the marketing research team to identify candidates…
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