Whitney Motley
Associate Director Analytics @dentsu
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WORK HISTORY
Associate Director Analytics @dentsu
Client: Kroger- Lead large-scale analytics program initiatives, overseeing end-to-end development and delivery of data-driven solutions, including report automation, attribution frameworks, and measurement models, aligned to client business goals- Serve as the primary liaison between analytics, engineering, media, and C-suite client stakeholders, translating technical concepts into clear business implications and ensuring alignment across all parties- Own implementation of media measurement strategies, including brand lift studies, cross-channel attribution, and testing methodologies (A/B, Match Market, etc.), ensuring successful rollout, QA, adoption, and continuous enhancement- Drive cross-functional project management across analytics, media planning, account leadership, and data engineering teams to integrate analytics into broader go-to-market strategies- Lead client meetings and executive-level reporting, presenting insights, defending performance outcomes, and providing strategic recommendations to influence decision-making at senior levels- Design and oversee the creation of scalable dashboards and reporting tools using Tableau and internal BI platforms to standardize performance visibility across teams- Evaluate and implement new technologies and analytics methodologies, assessing feasibility, coordinating with engineering partners, and managing integration into existing infrastructure- Mentor and develop junior analytics talent, establishing best practices, promoting operational excellence, and fostering a collaborative, innovation-focused culture- Manage multiple concurrent projects, maintaining high-quality delivery while navigating shifting priorities, timelines, and stakeholder expectations- Proactively monitor industry trends across media, consumer insights, and analytics technology to guide long-term measurement strategy and client innovation.
EDUCATION
George Fox University
Bachelors of Arts
SKILLS
ABOUT WHITNEY MOTLEY
I’m an Associate Director in Analytics with a track record of leading complex, cross-functional initiatives that connect strategic intent to execution and results.In my current role at dentsu, I lead large-scale initiatives across analytics, media, engineering, and executive stakeholders. I’m often responsible for translating business objectives into structured plans, coordinating timelines and dependencies, and ensuring work is delivered consistently in highly matrixed environments. My focus is on bringing clarity to ambiguity and helping teams execute effectively at scale.While my foundation is in analytics and measurement, much of my day-to-day work centers on program leadership: establishing operating rhythms, defining SOPs, managing risks and dependencies, and facilitating alignment across teams. I regularly partner with senior leaders to support launches, platform migrations, measurement frameworks, and operational improvements that drive business outcomes.I’m especially effective in roles that require- Cross-functional coordination across marketing, product, engineering, and leadership- Planning, governance, and delivery of complex initiatives- Executive communication and stakeholder alignment- Scaling processes and operating models- Navigating change in fast-moving environmentsI’m motivated by work that helps teams collaborate more effectively and turn strategy into action.
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