Whitney Bormann
Senior Event Marketing Specialist @Coursedog
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WORK HISTORY
Senior Event Marketing Specialist @Coursedog
Support event marketing programs that build brand awareness and connect with higher education audiences. Coordinate planning, logistics, and promotion for in-person and virtual events in collaboration with Sales and Marketing teams. Assist with event execution, lead capture, and post-event follow-up, contributing to customer-centered experiences aligned with broader marketing goals.
ABOUT WHITNEY BORMANN
Marketing professional with 5+ years of experience focused on customer-centric work and event-led marketing that drive awareness and engagement. My background includes content creation (customer stories and case studies), campaign support, customer advocacy, event execution, project management, and cross-functional collaboration, with a strong focus on aligning marketing efforts to business goals.I’m currently part of the marketing team at Coursedog, an edtech company that supports higher education institutions, where I support event marketing efforts and work closely with Sales and Marketing teams to connect with higher ed audiences.Before transitioning into marketing, I spent nearly a decade coaching competitive gymnastics, an experience that shaped my communication style, leadership, and ability to connect with others. That background continues to influence how I approach teamwork and consistency in my work.I’m passionate about connecting brand and audience through thoughtful, customer-first experiences, and I enjoy bringing that perspective to collaborative, mission-driven teams.
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