Whitney Prussia

Business Manager @Daymon

New Orleans, LA, US

Manage creative and media agency partners to develop and execute local and regional marketing campaigns, ensuring brand consistency and measurable performance.• Collaborate with cross-functional teams including marketing, sales, and merchandising to execute brand strategies and optimize in-store performance. • Analyze sales data and lead cross-functional product development tied to market opportunity and category growth, leveraging consumer and competitive insights leading to a 1.4 M increase in net profit in 6 months. • Directly responsible for identifying retail gaps and creating products to capitalize missing sales opportunities growing the business penetration by 1.5 % in 6 months.• Manage all relationships with outside agencies pertaining to packaging, design, and production for all Rouses Brand products for brand equity and use of brand guidelines