Whitney Patterson

Marketing Executive @Lamasatech

Newcastle-upon-Tyne, GB

A key role in building brand awareness and driving inbound leads and e-commerce sales, whilst promoting innovative solutions.Main Responsibilities & Duties include:• Develop and manage social media campaigns to build brand awareness and traffic from social media channels.• Design effective email marketing campaigns, optimising for open and click-through rates.• Plan the content calendar, create and optimise content to improve conversion rates. • Develop product marketing materials including brochures and specification sheets.• Create webpages, landing pages and e-commerce product pages to increase leads and sales.• Produce graphics for social media, email marketing and other channels.• Storyboard, script, film and edit videos.• Work closely with the Customer Success team on client support materials and to gather customer insights.• Create effective press releases and conduct outreach to ensure effective circulation.• Find opportunities to strengthen brand awareness.• Report on KPI’s, lead generation and pipeline.• Assist with trade shows and exhibitions.• General administration and coordination duties to support the team.

Kenton school

A level

MiniMBA

Mini MBA, Marketing

Leeds Beckett University

Bachelor’s Degree, International Business