Wesley McQuillen
Principal CMO @Alter Strategies
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WORK HISTORY
Principal CMO @Alter Strategies
CA, US
2023 PRSA Bronze Spike - Strategies and Tactics - Owned Social Media• 2023 Bronze ADDY - Social Media - Campaign• 2023 AAF - AI Unleashed: A Hands-On Workshop - Presenter and Promptathon Judge• 2022 NCET Tech Advocate of the Year Creative Services• 2022 NFT NYC - VIP Speaker - How To Handle an Influx of Media• 2022 Gold ADDY - Online/Interactive/Virtual Reality• 2022 Silver ADDY - Social Media• 2022 & 2023 American Advertising Awards - Fresno Competition Judge• 2021 American Marketing Association - How to Not Suck on Social Media: Beyond Best Practices• 2021 NFT NYC - VIP Speaker - NFT Use Cases in Consumer Cannabis Industry• 2021 American Marketing Association - Marketing Workshop - Sales Funnel Optimization• 2021 Silver ADDY - District 14 - Online/Interactive/Virtual Reality• 2021 Silver ADDY - Online/Interactive/Virtual Reality• 2021 Bronze ADDY - Print Advertising/Direct Mail• 2020 NNBW Best In Business - New Nevada Innovators (Movers and Shakers)• 2020 - American Advertising Federation - Don’t Panic: Moving Events and Offices to Virtual Reality - Interactive Scavenger Hunt to Learn About Accessible VR Platforms• 2020 Rockies (American Advertising Awards in Boise)- Competition Judge• 2019 - American Advertising Federation Western Region Conference - LGBT in Advertising Panelist•20••••21 - Published in Reno Gazette-Journal four times in NCET series on business formation, marketing, and NFTs• 2019 - NCET BizCafe Speaker - Organic Social Growth Hacking (broke their attendance record)Fractional CMO / senior marketing strategist for age-restricted, highly-regulated, and stigmatized industries that face unique advertising challenges due to government regulations, platform compliance restrictions, and negative public bias. Industries such as cannabis, CBD, alcohol, beer, liquor, spirits, tobacco, cigars, hookah, vape, adult services and products, firearms, crypto, NFTs, Web3, luxury brands.
EDUCATION
James Madison University
Bachelor's degree
SKILLS
ABOUT WESLEY MCQUILLEN
I\'m an award-winning senior marketing strategist with 19 years of experience, managing budgets up to per year and teams up to 15 direct reports. I have helped clients and employers to exceed $84 million in sales.I specialize in organic growth hacking and excel in highly-regulated, stigmatized industries that face unique advertising challenges due to legal compliance, platform compliance restrictions, and negative public bias.I\'ve worked with Microsoft, HP, Cisco, Dell, and NEC. 2025 American Advertising Awards - Idaho Falls - Judge 2024 American Marketing Association Ace Awards - Marketer of the Year 2024 American Advertising Federation Western Region Conference - Panelist on AI in Advertising 2023 NCET 8th Annual State of Digital Marketing - Panelist on AI in Marketing 2023 PRSA Bronze Spike - Strategies and Tactics - Owned Social Media 2023 Bronze ADDY - Social Media - Campaign 2023 AAF - AI Unleashed: A Hands-On Workshop - Presenter and Promptathon Judge 2022 NCET Tech Advocate of the Year Creative Services 2022 NFT NYC - VIP Speaker - How To Handle an Influx of Media 2022 Gold ADDY - Online/Interactive/Virtual Reality 2022 Silver ADDY - Social Media 2022 & 2023 American Advertising Awards - Fresno - Judge 2021 American Marketing Association - How to Not Suck on Social Media: Beyond Best Practices 2021 NFT NYC - VIP Speaker - NFT Use Cases in Consumer Cannabis Industry 2021 American Marketing Association - Marketing Workshop - Sales Funnel Optimization 2021 Silver ADDY - District 14 - Online/Interactive/Virtual Reality 2021 Silver ADDY - Online/Interactive/Virtual Reality 2021 Bronze ADDY - Print Advertising/Direct Mail 2020 NNBW Best In Business - New Nevada Innovators (Movers and Shakers) 2020 - American Advertising Federation - Don’t Panic: Moving Events and Offices to Virtual Reality - Interactive Scavenger Hunt to Learn About Accessible VR Platforms 2020 Rockies (American Advertising Awards in Boise)- Judge 2019 - American Advertising Federation Western Region Conference - LGBT in Advertising Panelist 20••••21 - Published in Reno Gazette-Journal four times on business formation, marketing, and NFTs 2019 - NCET BizCafe Speaker - Organic Social Growth Hacking (broke attendance record with organic social growth hacking )Featured on:Yahoo FinanceBenzingaYahoo MoneyMarkets InsiderBusiness InsiderFuture of VRVR AR NewsCrypto InsiderNFT RadiusReno Gazette JournalRichmond Times DispatchNorthern Nevada Business WeeklyRVAmagStyle Weekly
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