Wes Ackerman
Senior Trade Marketing Manager @Bonterra Organic Estates | Viña Concha y Toro USA
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WORK HISTORY
Senior Trade Marketing Manager @Bonterra Organic Estates | Viña Concha y Toro USA
Phoenix, AZ, US
Lead national trade marketing strategy for Bonterra’s wine portfolio, translating brand objectives into omnichannel retail activations across Kroger, Walmart, Whole Foods, Instacart, and Meijer. Spearhead retail media campaigns on Instacart and Meijer, including a holiday program that delivered a 22% YoY sales lift and Bonterra’s highest-grossing month on the platform to date.Develop POS toolkits, shopper marketing programs, and sell-in materials to drive velocity and execution. Collaborate cross-functionally with Sales, Brand, and Digital teams to deliver integrated campaigns and maximize ROI. Build strategic partnerships with distributor networks to ensure national alignment and in-store execution across key markets.
EDUCATION
Pepperdine University
Bachelor of Arts (B.A.), Advertising
SKILLS
ABOUT WES ACKERMAN
Strategic marketing leader with 15+ years of experience across wine, spirits, and regulated CPG, specializing in trade marketing, retail media, and shopper-led execution. Known for translating brand strategy into high-impact retail campaigns that drive velocity, build equity, and accelerate growth.I’ve led national omnichannel activations across top retail and digital platforms, including Kroger, Walmart, Whole Foods, Instacart, and Meijer, while partnering closely with sales, distributor networks, and cross-functional teams to deliver scalable results. Passionate about bridging brand vision with field execution and creating integrated programs that win at shelf, on screen, and in cart.
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