Magalie Wenyu Zeng
Growth Marketing Manager @ODK Media
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WORK HISTORY
Growth Marketing Manager @ODK Media
Fullerton, CA, US
ODK Media provides streaming services delivering top Asian entertainment content. Amasian TV is first FAST service to offer all the Pan-Asian entertainment in America.• Conducted data-driven research and optimized SEO, ASO, and paid ad strategies to enhance platform discoverability, user engagement, and acquisition.• Executed high-impact marketing campaigns and directed content creation projects, showcasing brand narratives to boost visibility and conversions.• Developed user-friendly CTV installation guides and managed budget allocations to maximize ROI across marketing efforts.
EDUCATION
Temple University
Exchange Program, Drama and Dramatics/Theatre Arts
BI Norwegian Business School
Certificate , Business, Management, Marketing, and Related Support Services
Boston University
M.A. in Emerging Media Studies, Communication and Media Studies
University of Macau
Bachelor of Social Sciences in Communication, Communication
ABOUT MAGALIE WENYU ZENG
Growth-focused Marketing Leader with 7+ years of experience driving digital strategy, user acquisition, and content distribution across tech and entertainment sectors. I specialize in performance marketing, social media, and SEO, with a proven track record of scaling brand awareness and engagement across global markets.My work bridges cultures and platforms—leading go-to-market campaigns, building creator partnerships, and distributing Asian content to international audiences. Whether launching new streaming channels or expanding brand presence in untapped regions, I bring sharp execution, cross-cultural fluency, and data-backed strategy to every initiative.
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