Wendy Louise Wilder

Lead Gen Strategist @The Wilder Strategy Lab

San Francisco, CA, US
MOBILE NUMBERS
+14•••••••87

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WORK HISTORY

Jul 2024 — Present

Lead Gen Strategist @The Wilder Strategy Lab

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Mill Valley, CA, US

Lead generation through your existing customers and contacts, and tactics such as ads, SEO, cold outreach, events and networking, and partner relationships. I use the BASE3model™ as a foundational framework, bringing together design, logic, the customer journey and technology.Boutique digital agency providing lead generation and leads management systems including CRM implementation and website design and development servicesDigital Marketing Strategy• Plan and execute digital strategies for to meet business objectives• Assess and improve content channels for increased engagement• Increased leads by 300% through improved campaign and UX• Consistently Achieve CTR of 10-20% on Google Ads• Increase of web traffic by 50-100%• Identify and track campaign KPI’s• Expert level understanding of multiple digital platforms: Adobe, Google, Meta, LinkedIn, TikTok, Twitter, many others• Developed the BASE3 Digital Marketing FrameworkWebsite Design & Development• Extensive website development experience to build powerful lead generating systems • Content and UX testing• SEO and SEM strategy, analytics Client & Cross Functional Team Management• Guide clients on discovery sessions, and customer journey assessments• Oversee creation of brands, websites, sales funnels, CRMs, and marketing campaigns

SKILLS

Project ManagementLeadershipEntrepreneurshipSolutions ArchitectStrategic CommunicationsOnline MarketingEmail MarketingSocial MediaResearchMicrosoft Office• Database/Website/Application Architecture Design – 10 YearsStrategy• Advanced User of Ms Office, Visio, Msproject & Others – 15 Years• Multi-Lingual Content Management – 1 YearConsultingWordpress• Social Media Integration with Business Objectives – 3 YearsTrainingManagement• Hand-Coding of Html, Css – 15 YearsMarketingStrategic PlanningSoftware as a Service (Saas)Business DevelopmentAdobe PhotoshopTeam LeadershipSmall BusinessStart-Ups• Graphic Design – Photoshop, Illustrator, Others – 15 YearsWebsite Development• Affiliate Marketing, E-Mail Marketing, Adwords, Web Analytics – 5-10 YearsSocial Media MarketingProject Planning• Business Development, Client Management – 5 YearsUser ExperienceCustomer Relationship Management (Crm)Public Speaking• Group and Individual Staff & Client Training – 10 YearsMarketing StrategySearch Engine Optimization (SEO)

ABOUT WENDY LOUISE WILDER

There is constant change in digital marketing, but there are three unchanging certainties…

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