Wendy Lin Chen
Director of Digital Marketing @HairClub
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WORK HISTORY
Director of Digital Marketing @HairClub
Boca Raton, FL, US
Responsible for developing and executing comprehensive digital marketing strategies to enhance online visibility, boost brand awareness, drive customer engagement, and increase revenue growth. • Execution of integrated digital marketing campaigns across various channels, such as Paid Search, SEO, Paid & Organic Social, to maximize reach, conversion rates, and ROI. • Led website and ecommerce management and optimization, guaranteeing user-friendly experiences, optimal performance, and efficient conversion funnels. • Cultivate affiliate and influencer relationships, guiding UGC strategy to align with brand voice and drive engagement, lead generation, and conversions.• Manage vendors, budgets, and projects while mentoring marketing and creative teams.
EDUCATION
New York University
Bachelor of Science (BS), Graphic Communications Management & Technology
ABOUT WENDY LIN CHEN
Experienced in Marketing, Brand Development, and eCommerce with a proven track record of working with Fortune 500 companies and building successful ventures. Expertise in developing marketing solutions, creative direction, digital strategies, social media, email marketing, SEO/SEM, ORM, and online analytics. Skilled in product and business development, including scaling eCommerce businesses and optimizing digital sales channels. Strong arts and design background with a Bachelor of Science in Graphic Communications Management & Technology from New York University.
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