Wendy S. Knowles
Head of Public Relations @Focal Naim America
Signup · Get unlimited contacts
WORK HISTORY
Head of Public Relations @Focal Naim America
Miami, TX, US
Plan, develop, and implement the PR strategies for brands and product categories for North America to cultivate media relations, engage target audiences and increase brand awareness• Execute all communications for product launches, events, promotions, retail stores, partners, etc.• Manage brand and product media outreach for stories, features, reviews, interviews, etc. through various channels (print, web, YouTube, podcasts, and social media channels)• Establish and maintain key relationships with all press, influencers, and brand partners• Research, write, and distribute press releases to targeted media• Organize and secure press meetings during trade shows and consumer events• Compile, analyze, and present reports to C-Suite• Play strong, senior strategic role with VP and cross-functionally with other departments, including marketing, events, product specialists, creative and social media
EDUCATION
Florida State University
Bachelor of Science (B.S.)
S.I. Newhouse School of Public Communications at Syracuse University
Master of Science (M.S.)
SKILLS
ABOUT WENDY S. KNOWLES
Communications executive with over 20 years of experience in PR, Marketing, and Events. • Public Relations – Strategy, plans, media relations, writing, editing, pitching, trade shows, consumer events, media tours, desk sides, and public speaking • Marketing – Strategy, plans, media buying, events, content, digital, email, sales, promotions, sponsorships, and budgets • Events - Planning, concept development, committee meetings, timelines, budgets, sponsorships, ticket sales, marketing, PR, social media, volunteers, vendors, and on-site setup and post-event follow-through with sponsors, attendees, and vendors • Management – interpersonal skills, mentoring, motivation, organization, delegation, strategic thinking, problem-solving, and decision making A driven, results-oriented professional with a proven record of success working with high-profile organizations, clients, and brands providing expertise, strategy, and execution across many industries, including sports, technology, media, nonprofits, and consumer goods. Distinguished reputation for superior client service and work ethic. “…I do not want to forget to fist bump and holla-at-ya\'ll regarding the really excellent coverage that has been consistently delivered from one Miss Wendy Knowles. Media master, pitch sista, on the verge of stalker-style skills. whatever you call it, I just want to say how thrilled I am that she is on my account and going to bat for our brand every day with media. The coverage is excellent and I see that every single week on our calls and beyond.” Specialties: • Strategic and Integrated Marketing • Public and Media Relations • Sports Marketing and Promotions • Event Creation, Management, and Execution • Corporate Partnerships, Sponsorship Negotiation, and Activation • Product Launches, Media Tours, and Trade Shows • Strategic Planning and Project Management • Supervisor, Hiring, Training, and Development • Client Services, Reporting and Analysis • Contracts and Proposals • Advertising Sales and Media Buying • Vendor and Budget Management
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.