Wendy Gold
Principal @Gold Brand Group
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WORK HISTORY
Principal @Gold Brand Group
I founded Gold Brand Group to help businesses tell their stories with clarity—through strategy, marketing communications, and design. After years at top-tier global branding firms, I wanted to offer a more tailored, collaborative approach to brand building—without the overhead of a big agency- Lead all client engagements and brand strategy development- Curate a seasoned team of strategists, researchers, writers, namers and designers, each with 20+ years of B2B and B2C experience, so clients only work with senior people- Deliver end-to-end branding programs that translate strategic insight into differentiated positioning and visual identity- Guide executive teams across companies ranging from startups to Fortune 500s, with deep expertise in healthcare and tech- Empower clients to align around a clear brand narrative, helping them build a cohesive brand presence and maximize marketing impact.
EDUCATION
The University of Western Ontario
MA
Université de Provence (Aix-Marseille I)
Study Abroad Program in France
McGill University
BA with Honors
Società Dante Alighieri
Study Abroad Summer Program in Italy
SKILLS
ABOUT WENDY GOLD
Brand and design leader with deep consulting experience in healthcare and tech, including four of the top global pharma companies. I’ve led teams to reposition organizations, transform iconic identities, and shape product brand strategies—including 15 medical devices and digital health innovations. As founder of Gold Brand Group, I help brands build meaningful connections with audiences and drive lasting results. I lead client engagements and strategy development, working with talented partners in research, naming, copywriting, and design to bring brands to life. Together, we deliver end-to-end programs that clarify positioning, personality, and visual identity. Prior to GBG, I held senior strategy roles at global branding firms and began my career at digital media pioneers in the early days of the web. My clients range from startups to Fortune 500 companies, including Sanofi, Regeneron, Roche, Lilly, Johnson & Johnson, Intel, Kobo, BlackBerry, AOL, Travelocity, and BP.Beyond global consulting, I co-founded OpenCity Projects in 2006 to apply a human-centered approach to public space design. Since then, we’ve partnered with organizations and municipalities to deliver placemaking strategies that strengthen communities. I enjoy teaching and mentoring students, and have advised multidisciplinary design teams at workshops for OCAD University, ENSCI—Les Ateliers, Parsons, and the Institute without Boundaries.
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